Pay-per-click (PPC) advertising is a form of online advertising where advertisers pay a fee each time someone clicks on their ad. Google Ads is one of the most popular PPC platforms, and it allows businesses to reach a large audience of potential customers who are searching for products or services like theirs.
A Google Ads PPC agency is a company that specializes in creating and managing PPC campaigns for businesses. These agencies have the expertise and experience to help businesses get the most out of their PPC campaigns, and they can often achieve better results than businesses that try to manage their campaigns themselves.
What to Ask a Google Ads PPC Agency in an Interview
If you are considering hiring a Google Ads PPC agency, there are a few key questions you should ask during the interview process. These questions will help you assess the agency’s expertise, experience, and capabilities.
What is your experience with Google Ads? This is a basic question, but it is important to get an answer that gives you a sense of the agency’s level of experience. You should also ask about the specific types of campaigns that the agency has experience with.
What are your success rates? This is another important question. You want to make sure that the agency has a track record of success. Ask about the average click-through rate (CTR), conversion rate, and return on investment (ROI) that the agency has achieved for its clients.
What are your pricing options? PPC agencies typically charge a monthly retainer or a percentage of the ad spend. Ask about the agency’s pricing options and how they are structured.
What is your process for creating and managing PPC campaigns? This question will help you understand how the agency approaches PPC. You should ask about the agency’s process for keyword research, ad copy creation, and campaign optimization.
What are your communication and reporting practices? You want to make sure that you will be kept informed about the progress of your PPC campaigns. Ask about the agency’s communication and reporting practices.
Additional Questions to Consider
In addition to the questions listed above, you may also want to consider asking the following questions:
What are your thoughts on the latest trends in PPC advertising?
How do you stay up-to-date on the latest Google Ads changes?
What are your thoughts on the competitive landscape for PPC?
What are your thoughts on the future of PPC advertising?
By asking the right questions in an interview with a Google Ads PPC agency, you can get a good sense of their expertise, experience, and capabilities. This will help you make an informed decision about whether or not to hire the agency to manage your PPC campaigns.
Here are some additional tips for interviewing a Google Ads PPC agency:
Do your research. Before the interview, take some time to research the agency. This will help you ask more informed questions.
Be prepared to answer questions about your business. The agency will want to know about your target audience, your budget, and your goals for your PPC campaigns.
Be clear about your expectations. Let the agency know what you are looking for in a PPC partner.
Trust your gut. If you have a good feeling about the agency, go with your gut.
By following these tips, you can increase your chances of finding a Google Ads PPC agency that is the right fit for your business.